Amsterdam / Yokohama

Content Stadium has, in conjunction with its local partner Basscom K.K, entered the Japanese domestic sporting market with the signing of Yokohama DeNa Baystars. The Baystars are one of Japan’s most successful baseball franchises and by signing a multi-template social media package deal they showed their trust in Content Stadium.

The package includes five state-of-the-art social media template designs delivering high quality and visually engaging animation and video content across the team’s social media channels, connecting fans to the pre, in-match and post-match journey, across the entire season. Designed and built in close partnership with the Yokohama DeNA Baystars’ design team, the templates incorporate the team’s 2020 brand style guide to enable rapid, high quality social media content production that is 100% inline with brand guidelines.

Yokohama Baystars Line Up Template

Yokohama DeNA Baystars Creative Strategy Department Director Hisatoshi
Takahashi commented: “Our fans are one of the most integral parts of the Yokohama DeNA Baystars family so maintaining direct and intimate communication with them is vitally important. We strive to deliver engaging content that gives our fans indepth and inside knowledge of the day-to-day life of the team. By incorporating Content Stadium into our communication strategy, we are working with the best inclass digital fan engagement experience used by sporting teams and leagues around the world.”

Content Stadium CEO Jasper Swelheim commented: “We are delighted to have partnered with the Yokohama DeNA Baystars, our first domestic customer in Japan and one of the most recognised and successful sports franchises in the country. Their desire to embrace the latest in cutting-edge, digital fan engagement has been a perfect fit with the Content Stadium offer. Together we have delivered a suite of fantastic social media templates that are at the technical forefront of digital fan engagement globally.”

Basscom Executive Director Jun Kusumoto commented: “Having worked
extensively with Content Stadium throughout last year’s Rugby World Cup, we experienced first-hand its power to engage fans across social media. With its ease of use, multi-language capability and rigorous adherence to maintaining brand integrity, we knew the product would bring immense value to sporting franchises here in Japan. We are extremely happy with the success of the Yokohama DeNA Baystars project and look forward to bringing Content Stadium to teams throughout Japan’s domestic sporting market.”

Japanese sports fans first encountered Content Stadium during last year’s Rugby World Cup where the platform played a key role in the tournament’s extraordinarily successful and record-breaking social and digital communications programme. Content Stadium is used by many of the world’s largest and most high-profile sporting teams, leagues and a variety of organisations involved in the business of sport.

Content Stadium

Content Stadium is the leading digital content generation and fan engagement platform enabling marketing and communications teams to instantly create and publish high quality and visually engaging animation and video content for social media, websites and in-stadia screens. Through partnerships with all major data providers, Content Stadium simply and seamlessly integrates sports data into digital content at the click of a button. Content Stadium is used by many of the worlds most recognised and successful sports leagues, federations, clubs, media and brands.

Wouter de Jonckheere

Basscom K.K

Basscom is an international communication and marketing consultancy with a sports pedigree. Headquartered in Tokyo, Basscom works with a range of leading sporting organisations and corporate clients, supporting the creation and delivery of communications strategies across digital, social and traditional media.

Jun Kusumoto

The signing of Yokohama DeNa Baystars is only the beginning of Content Stadium in Japan. To be continued….

Interested to find out more about Content Stadium? Feel free to contact us on Our team is happy to answer all your questions. Furthermore is it also possible to book a free demo where we will show you the power of our platform in a one-to-one meeting tailored to your specific requests/needs.